Privacy Policy

Gradient Financial Direct LLC considers the protection of personal information to be a foundation of customer trust and a sound business practice. We employ physical, electronic and procedural controls in order to protect client confidentiality. We may use personal information about you to assist us in completing your financial plan, completing transaction or account changes, and to maintain or service your account. At Gradient Financial Direct LLC we will always restrict access to personal information to those who require it to provide products or services to you. The only time we will provide any information about you or your financial information is with your express, written consent or as required by law.

Information Provided by Clients

In the normal course of doing business, we typically obtain the following non‐public personal information about our clients:

  1. Personal information regarding our clients’ identity such as name, address and social security number;
  2. Information regarding securities transactions effected by us; and
  3. Client financial information such as net‐worth, assets, income, bank account information and account balances.

How We Manage and Protect Your Personal Information

We do not sell or share information about current or former clients to third parties, nor is it our practice to disclose such information to third parties unless requested to do so by a client, a client representative or, if necessary, in order to process a transaction, service an account or as permitted by law. Additionally, we may share information with outside companies that perform consulting or administrative services for us. Our contractual arrangements with service providers require them to treat your information as confidential. In order to protect your personal information, we maintain physical, electronic and procedural safeguards to protect your personal information. Our Privacy Policy restricts the use of client information and requires that it be held in strict confidence.

Client Notifications

We are required by law to annually provide a notice describing our privacy policy. In addition, we will inform you promptly if there are changes to our policy. Please do not hesitate to contact us with questions about this notice.

As a full service investment advisor, when appropriate, Gradient Financial Direct LLC works closely with other firms to help our clients maximize all opportunities available to them to improve their position relative to future and current financial wellbeing. These firms will recommend suitable products to clients based on the information provided by Gradient Financial Direct LLC.

Opt Out Provision

If you wish us to stop sharing your information, please contact us by:

  • Emailing us at info@gradientdirect.com or,
  • Mailing us at: Gradient Financial Direct LLC
    4105 Lexington Avenue N., Suite 100
    Arden Hills, MN 55126